A Marketing Project Manager is responsible to conceptualize, make plans and execute them. You will have to manage multi-channel lead generation programs to guarantee customer leads regularly. You must analyze the audience behavior including the web visitors and determine the market trend so that the editorial content becomes able to satisfy the market demand.
Job duties of Marketing Project Manager:
- Develop a proper understanding about the audience section and their behavior which incorporates the web traffic as well. Analyze the content to match the current marketing trends and grow people’s interest in items which are being promoted by manufacturers and advertisers.
- You need to acquire the client materials and make sure that they are made available to the audience on time.
- Sometimes you need to work with the sales team to review a client.
- Apply direct mailing, website promotion, social media as well as other marketing strategies to customers, guarantee lead and increase revenue growth.
- Develop an analytics dashboard of all scheduled programs and give ROI reports to the clients and internal team on a regular basis.
- Alert your sales team when there are new sales openings in order to drive more profits, gain new customers plus up-sell existing customers.
- Ensure Customer Satisfaction: Project managers must prioritize stakeholder satisfaction through strong communication and emotional intelligence, understanding the needs and concerns of everyone involved (sponsors, team members, recipients).
- Be a Cheerleader: Motivate and inspire the project team, even if they don’t directly report to the project manager. This involves actively encouraging and supporting team members.
- Be the Gatekeeper: Maintain control of the project, preventing it from derailing by carefully managing processes and ensuring all tasks and information are properly channeled and approved.
- Be the Paper Pusher: Diligent documentation of project plans, timelines, and budgets is crucial for keeping the project on track and accountable.
- Be the “Mother Hen” or “Father Rooster”: Actively monitor progress, ensure tasks are completed on time, and gently guide team members to stay on schedule. This involves proactive management and following up.
Proactive Management Techniques: Establish clear expectations and processes from the project outset, such as regular (e.g., bi-weekly) project plan updates with deadlines, to minimize the need for constant oversight.