A Catering Sales Assistant plays a crucial role in supporting the sales team of a catering company, helping to generate new business, manage client relationships, and contribute to the overall growth of the catering operation. This position serves as a key interface between potential clients, existing customers, and the internal sales and operations teams.
Catering Sales Assistant Job Description:
Primary Responsibilities
Sales Support
- Assist senior sales managers in developing and implementing sales strategies
- Respond to initial customer inquiries about catering services via phone, email, and in-person consultations
- Prepare detailed sales proposals and event quotes for potential clients
- Maintain and update the customer relationship management (CRM) database
- Track and follow up on sales leads and potential opportunities
- Help coordinate site visits and menu tasting sessions for prospective clients
Client Relations
- Provide exceptional customer service throughout the sales process
- Communicate effectively with clients to understand their event requirements
- Offer menu recommendations and customization options
- Assist in contract preparation and order processing
- Resolve client questions and concerns professionally and promptly
- Develop and maintain positive relationships with existing and potential clients
Administrative Functions
- Manage incoming sales communications and coordinate initial client meetings
- Prepare comprehensive event documentation and sales reports
- Assist in creating marketing materials and sales presentations
- Schedule appointments and manage sales team’s calendar
- Coordinate with operations team to ensure smooth event planning
- Maintain accurate records of sales activities and client interactions
Marketing Support
- Support marketing initiatives to promote catering services
- Assist in developing promotional materials and event showcases
- Manage social media platforms and online event portfolios
- Collect and document client testimonials and success stories
- Participate in wedding and event trade shows
- Help develop marketing strategies to attract new client segments
Qualifications
Educational Requirements
- Associate’s or Bachelor’s degree in Hospitality Management, Business Administration, or related field
- Sales or customer service certification preferred
- Strong understanding of event planning principles
Skills & Capabilities
- Excellent verbal and written communication skills
- Proficient in Microsoft Office Suite and CRM software
- Strong organizational and multitasking abilities
- Detail-oriented with high accuracy in documentation
- Ability to work in a fast-paced, dynamic environment
- Professional demeanor and appearance
- Basic understanding of food service and event logistics
Technical Competencies
- Proficiency with digital sales tools
- Experience with catering management software
- Basic graphic design skills for proposal creation
- Understanding of event budgeting principles
- Knowledge of menu design and food presentation
Personal Attributes
- Enthusiastic and energetic sales personality
- Strong interpersonal and negotiation skills
- Adaptable to changing client needs
- Creative problem-solving capabilities
- Patient and empathetic approach to customer service
- Ability to work flexible hours, including evenings and weekends
Work Environment
- Office-based with frequent client interactions
- Potential travel to event sites and trade shows
- Fast-paced and dynamic catering industry setting
- Occasional weekend and evening work required
- Collaborative team environment